for coaches, therapists and practitioners

Say your price without freezing.

The self-paced system for the exact moment you say a number out loud, so pricing conversations become something you lead, not something you survive.

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“I just did a three month placement leading circles and ceremonies, and now I have a fully booked retreat.”

Zuzana Zuzana, holistic coach & retreat leader
somewhere in you, you already know

Your worth isn't the problem. Saying the number is.

You can talk about your work clearly in your content, your DMs, and with clients.

Then someone asks the price, and something shifts.

"So, what does it cost?"
before the price clear, connected, grounded
when the price is evaluated activation, urge to manage

Maybe you say the number too quickly. Add a bonus nobody asked for. Start explaining. Lower the price before they've even objected. Or go quiet and let the conversation move somewhere safer.

None of that means you don't believe in your work.

It may simply mean that this particular moment carries more weight for your system than the moments around it.

You can know there's nothing physically dangerous about saying your price and still feel your body react before your conscious mind has finished deciding what the moment means.

why this works differently

This isn't just mindset work.
And it isn't just a better sales script.

You can genuinely believe in the value of your work and still feel something change when it's time to say the number.

And you can know exactly what you should say and still lose access to it when another person is sitting across from you.

That's why we work with all four layers of the moment:

01
Understand
pattern + meaning
02
Ground
body + response
03
Lead
words + conversation
04
Rehearse
practice + repetition

Because knowing your worth is one thing. Staying with yourself while someone else decides what they think of your price is another.

the same question, two different moments

"How much is it?"

Same question. Two very different next few seconds.

before
heart speeds up
โ†“
say the price
โ†“
immediately explain
โ†“
add a bonus
โ†“
soften, or discount
after
feet
โ†“
breath
โ†“
the number
โ†“
stop
โ†“
let them respond
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a note from me
zoรซ

i don't think the freeze is really about the price. it's about what happens in your body the second you have to ask for what you're worth, and it's the same thing i see in almost every coach i sit across from.

so here's where i've landed, after all of it: you shouldn't have to perform to sell your work. i teach you to sell from a grounded nervous system, where human connection comes before conversion, inner peace replaces pressure, and the invitation comes from genuinely believing in the difference your work can make in someone's life.

“

sales becomes less about getting someone to say yes, and more about creating the grounded, honest human space in which the right yes can happen.

this is what that actually looks like, messages people send after a call, a full-body yes.

message from a client about feeling safe enough to be fully present message from a client about feeling seen in her integrity and connection message from a client about feeling connected, grounded and recharged after a call
what this has actually moved

More proof

“

"As I reclaimed my value, the way I show up in my business completely changed. I'm seeing more powerful transformations in my clients, because now the words I speak are charged with conviction. My work has a deeper impact, and I feel more aligned than ever."

Kailey

Kailey, subconscious rewiring coach

“

"Your reassurance that I don't have to become someone else to sell really landed. Each one feels like an authentic invitation rather than a tactic."

“

"I just did a three month placement leading circles and ceremonies, and now I have a fully booked retreat. Thank you for giving me your hand to lead me when I needed it the most."

Zuzana

Zuzana, holistic coach & retreat leader

message from a coach after using this framework and signing a client

from a coach, after putting this exact framework to work

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the seven pieces, in the order you'll move through them

What's inside

These seven pieces are how you actually move through the four stages, understand, ground, lead, and rehearse, not just read about them.

01
on video ยท 10 minutes

The pattern

See what's actually happening underneath the moment you start discounting, explaining or going quiet.

02
audio ยท 11 minutes

The rewire audio

Work with the beliefs and associations that may still be shaping the way you respond to pricing.

03
on video ยท 10 minutes

The somatic practice

A simple practice to use in the seconds before you say your price.

04

The script layer

Know what to say when you name the price, meet hesitation or feel the urge to over-explain.

05

The rehearsal

Practice the real moment before a potential client is sitting across from you.

06

The journal prompts

Explore the money stories and learned associations that may still be influencing the way you sell.

07

The return piece

Something to come back to whenever a bigger room or bigger number brings the pattern back up.

the founding price
€47

one payment, instant access, move through it at your own pace.

founding price until 31 october 2026, then it goes to €98.

  • the seven pieces, about 32 minutes of video and audio
  • a somatic practice you can use before your next pricing conversation
  • the script, the rehearsal and the journal prompts for the words and the work around the number
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before you decide

Who this is for

This is for you if

  • you've already got paying clients, one or a few, and your voice still shifts the moment someone asks what you charge
  • you've done real work on yourself already, this isn't your first course, or the first time you've had to sit with something uncomfortable and stay anyway
  • you're ready to stay grounded in your body when it's time to say and hold your price, not just know your worth in your head

This is not

  • someone brand new who hasn't priced anything yet
  • someone hoping a video and an audio hand you the confidence, instead of building it yourself
  • a pep talk before your next sales call, one that wears off by the time you need it again
zoรซ smiling
in their words
“

"It was really helpful to see and be aware of the version of myself that's leading my business right now."

“

"Being in this space was like being safe. It was me, my anchor, my breath."

“

"The biggest shift was realizing I didn't need to convince them after I said the price."

“

"And I also coached some clients for free before, but yesterday I signed my first paid client."

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